An independent knowledge platform for marketers.
Marketing Tool Case is a free reference for the terminology, specifications, file formats, and software that modern marketing teams use every day.
The platform began as a stack catalog, then evolved into what marketers actually wanted: a single place to look something up. A definition, a spec, the difference between two tools, the correct file format for a billboard.
Today, Marketing Tool Case publishes hundreds of pages spanning a marketing dictionary, a social media specs hub, a print production reference, a file-format center, a tool library, and head-to-head comparisons — all independent, all free.
Our editorial policy is simple: we do not accept paid placements above the fold, we disclose any affiliate links inline, and we update entries based on practitioner feedback rather than vendor pressure.
How we work
Every entry is written or reviewed by a working marketer. Specifications are verified against current platform documentation each quarter. Tool entries are revisited annually or when major pricing changes ship.
We welcome corrections. If something on this site is wrong, please tell us — we'll fix it within the week.