Marketing Tool Library
A curated, independently maintained catalog of marketing software across every category.
Advertising
7 toolsGoogle Ads
AuctionGoogle's paid search, display, video, and shopping ad platform.
Meta Ads Manager
AuctionFacebook and Instagram's advertising platform.
LinkedIn Ads
AuctionProfessional-network advertising platform with strong B2B targeting.
TikTok Ads Manager
AuctionTikTok's self-serve advertising platform.
X Ads
AuctionX (Twitter) self-serve advertising platform.
Reddit Ads
AuctionReddit's promoted post and display advertising platform.
Pinterest Business
AuctionPinterest's promoted Pins advertising platform.
Analytics
7 toolsGoogle Analytics 4
FreeGoogle's event-based web and app analytics platform.
Mixpanel
FreeProduct analytics platform focused on funnels and retention.
Amplitude
FreeProduct analytics platform with strong cohorting and experimentation.
PostHog
FreeOpen-source product analytics, session replay, and feature flags suite.
Heap
CustomAutocaptured product analytics that retroactively defines events.
Hotjar
FreeHeatmaps, session recordings, and on-site surveys.
FullStory
CustomDigital-experience analytics platform with deep session replay.
Automation
2 toolsBI
4 toolsCRM
5 toolsHubSpot
FreeInbound marketing, sales, and service platform anchored on a unified CRM.
Salesforce
$25Enterprise-grade CRM and platform with vast ecosystem and customization.
Attio
FreeNext-generation, data-model-first CRM popular with product-led teams.
Pipedrive
$15Sales-pipeline-first CRM for SMB sales teams.
Close
$49Inside-sales CRM with built-in calling and email sequencing.
Collaboration
2 toolsConversational
3 toolsData
3 toolsDatabase
2 toolsDesign
4 toolsCanva
FreeDrag-and-drop visual design tool with templates and brand kits.
Figma
FreeBrowser-based collaborative interface design platform.
Adobe Creative Cloud
$22Professional creative suite including Photoshop, Illustrator, InDesign, and Premiere.
Adobe Express
FreeAdobe's free template-driven design tool.
Documentation
1 toolsEcommerce
3 toolsEmail Marketing
4 toolsMailchimp
FreeAn all-in-one email and automation platform popular with SMBs and ecommerce brands.
Brevo
FreeEmail, SMS, and marketing automation suite, formerly Sendinblue.
Klaviyo
FreeEmail and SMS platform purpose-built for ecommerce.
Loops
$49Modern email platform built for SaaS lifecycle and transactional sends.
Experimentation
4 toolsForms
3 toolsLifecycle
2 toolsMarketing Automation
3 toolsNewsletter
4 toolsProject Management
5 toolsMonday.com
$9Visual work OS with marketing-specific templates.
Asana
FreeTask and project management tool with strong cross-team collaboration.
Linear
FreeModern, opinionated issue tracker popular with software teams.
ClickUp
FreeAll-in-one work platform combining docs, tasks, and dashboards.
Trello
FreeKanban board tool from Atlassian.
SEO
12 toolsSemrush
$139Comprehensive SEO toolkit covering keywords, backlinks, and competitive research.
Ahrefs
$129Backlink-first SEO suite with strong content and rank-tracking tools.
Clearscope
$170Content optimization platform powered by NLP.
Surfer
$89Content optimization and SERP analyzer tool.
MarketMuse
FreeAI-driven content strategy and optimization platform.
Frase
$15AI content brief and writing tool for SEO teams.
Moz
$49Classic SEO suite with strong link metrics.
Screaming Frog
FreeDesktop website crawler for technical SEO audits.
Sitebulb
$13.50Desktop SEO crawler with rich auditing visualizations.
Ahrefs Webmaster Tools
FreeFree version of Ahrefs for site owners.
Google Search Console
FreeGoogle's free webmaster reporting platform.
Bing Webmaster Tools
FreeMicrosoft's free webmaster platform for Bing.
Scheduling
2 toolsSocial Media
5 toolsBuffer
FreeLightweight social media scheduling and analytics platform.
Hootsuite
$99Enterprise social media management with publishing, listening, and analytics.
Sprout Social
$249Enterprise social media management with strong reporting.
Later
FreeVisual social media scheduling tool focused on Instagram and TikTok.
Loomly
$42Social calendar and approvals tool for distributed teams.
Support
3 toolsSurveys
2 toolsVideo
6 toolsCapCut
FreeFree video editor for social-first creators.
Descript
FreeAudio and video editor that lets you edit by editing text.
Loom
FreeAsynchronous video messaging for teams.
Vidyard
FreeVideo hosting and analytics for sales and marketing.
Wistia
FreeMarketing-focused video hosting with strong analytics.
Vimeo
FreePremium video hosting and player platform.
Website
5 toolsWebflow
$14Visual website builder with production-grade hosting and CMS.
Framer
FreeDesign-to-deploy site builder with rich interactions.
WordPress
FreeThe most widely used open-source CMS in the world.
Squarespace
$16All-in-one website builder oriented around design templates.
Wix
$17Drag-and-drop website builder for small businesses.