52 specifications
Social Media Specs
Dimensions, ratios, and file formats for every major social platform — updated for 2026.
| Asset | Dimensions | Aspect | Format | Max size | |
|---|---|---|---|---|---|
| Feed Post (Square) | 1080×1080 px | 1:1 | JPG/PNG | 30 MB | Details → |
| Feed Post (Portrait) | 1080×1350 px | 4:5 | JPG/PNG | 30 MB | Details → |
| Feed Post (Landscape) | 1080×566 px | 1.91:1 | JPG/PNG | 30 MB | Details → |
| Story | 1080×1920 px | 9:16 | JPG/PNG/MP4 | 30 MB | Details → |
| Reel | 1080×1920 px | 9:16 | MP4/MOV | 650 MB | Details → |
| Reel Cover | 1080×1920 px | 9:16 | JPG/PNG | 30 MB | Details → |
| Profile Picture | 320×320 px | 1:1 | JPG/PNG | 5 MB | Details → |
| IGTV Cover | 420×654 px | 1:1.55 | JPG/PNG | 5 MB | Details → |
| Asset | Dimensions | Aspect | Format | Max size | |
|---|---|---|---|---|---|
| Feed Image | 1200×630 px | 1.91:1 | JPG/PNG | 30 MB | Details → |
| Profile Picture | 320×320 px | 1:1 | JPG/PNG | 5 MB | Details → |
| Cover Photo | 851×315 px | 2.7:1 | JPG/PNG | 5 MB | Details → |
| Event Cover | 1920×1005 px | 1.91:1 | JPG/PNG | 10 MB | Details → |
| Story | 1080×1920 px | 9:16 | JPG/PNG/MP4 | 30 MB | Details → |
| Ad (Square) | 1080×1080 px | 1:1 | JPG/PNG | 30 MB | Details → |
| Ad (Landscape) | 1200×628 px | 1.91:1 | JPG/PNG | 30 MB | Details → |
| Asset | Dimensions | Aspect | Format | Max size | |
|---|---|---|---|---|---|
| Personal Profile Picture | 400×400 px | 1:1 | JPG/PNG | 8 MB | Details → |
| Personal Banner | 1584×396 px | 4:1 | JPG/PNG | 8 MB | Details → |
| Company Logo | 300×300 px | 1:1 | JPG/PNG | 4 MB | Details → |
| Company Banner | 1128×191 px | 5.9:1 | JPG/PNG | 4 MB | Details → |
| Feed Image | 1200×627 px | 1.91:1 | JPG/PNG | 5 MB | Details → |
| Feed Square | 1080×1080 px | 1:1 | JPG/PNG | 5 MB | Details → |
| Article Cover | 1280×720 px | 16:9 | JPG/PNG | 5 MB | Details → |
| Sponsored Ad | 1200×627 px | 1.91:1 | JPG/PNG | 5 MB | Details → |