Comparison

Hotjar vs FullStory

Hotjar is best for SMB heatmaps and surveys; FullStory wins for enterprise digital-experience analytics.

Option AAnalytics

Hotjar

Heatmaps, session recordings, and on-site surveys.

Pricing
Free–$80/mo
Category
Analytics
Full Hotjar profile →
Option BAnalytics

FullStory

Digital-experience analytics platform with deep session replay.

Pricing
Custom
Category
Analytics
Full FullStory profile →

Final recommendation

Hotjar is best for SMB heatmaps and surveys; FullStory wins for enterprise digital-experience analytics.