Comparison
Mailchimp vs Klaviyo
Mailchimp is generalist; Klaviyo is purpose-built for ecommerce with deep store integrations.
Option AEmail Marketing
Mailchimp
An all-in-one email and automation platform popular with SMBs and ecommerce brands.
- Pricing
- Free–$350/mo
- Category
- Email Marketing
Option BEmail Marketing
Klaviyo
Email and SMS platform purpose-built for ecommerce.
- Pricing
- Free–$1,700/mo
- Category
- Email Marketing
Final recommendation
Mailchimp is generalist; Klaviyo is purpose-built for ecommerce with deep store integrations.