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Analytics

Video Completion Rate

The percentage of viewers who watch a video all the way through.

In practice

Video Completion Rate appears across analytics workflows. Practitioners encounter it when planning campaigns, evaluating performance, or briefing collaborators. The most common pitfall is treating it as a vanity number rather than a decision-supporting signal.

Related in Analytics
  • Attribution Model→
  • Bounce Rate→
  • Churn Rate→
  • Click-Through Rate→
  • Cohort Analysis→
  • Cost Per Acquisition→
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