Prepress
Dot Gain
The phenomenon of halftone dots appearing larger on paper than on plate, which must be compensated for.
Why it matters
Dot Gain is part of the prepress phase of a print job. Marketers who understand it can brief printers more clearly and avoid costly proofing rounds.
In your workflow
- → Confirm specifications with your printer before file delivery.
- → Document standards in your brand guidelines so every job is consistent.
- → Always request a hard proof for large runs.
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