Methods

Flexography

A rotary printing method used widely for packaging and labels.

Why it matters

Flexography is part of the methods phase of a print job. Marketers who understand it can brief printers more clearly and avoid costly proofing rounds.

In your workflow

  • Confirm specifications with your printer before file delivery.
  • Document standards in your brand guidelines so every job is consistent.
  • Always request a hard proof for large runs.
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