Materials
GSM
Grams per Square Meter — the metric measure of paper weight.
Why it matters
GSM is part of the materials phase of a print job. Marketers who understand it can brief printers more clearly and avoid costly proofing rounds.
In your workflow
- → Confirm specifications with your printer before file delivery.
- → Document standards in your brand guidelines so every job is consistent.
- → Always request a hard proof for large runs.
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