Iterative Design

A design process based on cyclical prototyping, testing, and refinement.

In practice

Iterative Design appears across ux workflows. Practitioners encounter it when planning campaigns, evaluating performance, or briefing collaborators. The most common pitfall is treating it as a vanity number rather than a decision-supporting signal.

Related in UX

Microcopy→
User Experience→
User Flow→
User Journey→
Exit Intent→