User Journey

A complete mapping of how a user interacts with a product or brand over time.

In practice

User Journey appears across ux workflows. Practitioners encounter it when planning campaigns, evaluating performance, or briefing collaborators. The most common pitfall is treating it as a vanity number rather than a decision-supporting signal.

Related in UX

Microcopy→
User Experience→
User Flow→
Exit Intent→
Iterative Design→