Resolution

DPI Explained

Dots Per Inch — the number of ink dots a printer lays down in a square inch. 300 DPI is standard for print.

Why it matters

DPI Explained is part of the resolution phase of a print job. Marketers who understand it can brief printers more clearly and avoid costly proofing rounds.

In your workflow

  • → Confirm specifications with your printer before file delivery.
  • → Document standards in your brand guidelines so every job is consistent.
  • → Always request a hard proof for large runs.
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