Resolution

PPI Explained

Pixels Per Inch — the digital equivalent of DPI, describing how many pixels fit into one inch of a raster image.

Why it matters

PPI Explained is part of the resolution phase of a print job. Marketers who understand it can brief printers more clearly and avoid costly proofing rounds.

In your workflow

  • → Confirm specifications with your printer before file delivery.
  • → Document standards in your brand guidelines so every job is consistent.
  • → Always request a hard proof for large runs.
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